Promotional cast card featuring Chris Tate character from Yorkshire Television's 'Emmerdale'

This promotional cast card was produced by Yorkshire Television for the long-running British soap opera 'Emmerdale' (formerly 'Emmerdale Farm'), which began airing in 1972. The card features the character Chris Tate, portrayed by actor Peter Amory, who appeared on the show from 1989 to 2003. Such cards were typically distributed to fans, used for publicity purposes, or given out at events during the 1990s and early 2000s. These promotional materials represent an era when television studios actively engaged with audiences through physical memorabilia before the digital age. Cast cards from popular British television programs like 'Emmerdale' are sought after by collectors of television memorabilia, particularly those who followed British soap operas during their golden era. Fans of the show, nostalgia collectors, and those interested in 1990s British television culture find these items appealing as tangible connections to beloved characters and programs. The cards serve as affordable entry points into television memorabilia collecting and evoke memories of a specific period in British broadcasting history.