What does sold as seen mean in the UK?
Sold as seen does not erase the description. The goods still have to match what was said. A private seller is not a shop.
What to do
- Read the description and the photos before you pay.
- Ask about faults in the marketplace chat and keep the reply.
- Treat sold as seen as a warning to ask more, not as a waiver.
- Pay in the app. On PIN Pickup, inspect the item before you share the PIN.
- 01What does sold as seen actually mean?
- 02Does sold as seen cancel the description?
- 03Does a private seller have to meet shop quality rules?
- 04Can I change my mind on a sold as seen purchase?
- 05What should I do before I pay?
What does sold as seen actually mean?
People type sold as seen when a listing tries to shut down later complaints. The phrase is not a special legal category of its own. Read it next to the description, the photos and anything the seller replied in the chat.
If the listing also says the item works, is unused, or is a named model, those words still matter. A line that says sold as seen does not replace them.
This is a general explanation of published rules, not advice on your own dispute. Read Citizens Advice, or speak to an adviser, before you rely on it.
Does sold as seen cancel the description?
No. Where goods are sold by description, the Sale of Goods Act 1979 still says they must correspond with that description, unless the contract is one the Consumer Rights Act 2015 takes over because the seller is a trader.
Which? puts the private-seller position as buyer beware: the goods must be as described. Describing a second-hand item as new is given as an example of a misrepresentation. Citizens Advice publishes a letter for a private sale where the goods do not match the description.
People also search for INAD. That means the item is not as described. Start with the words in the listing, not with the sold as seen line on its own.
Section 13 of the Sale of Goods Act 1979 says that where goods are sold by description, there is an implied term that the goods will correspond with the description. That section does not apply to a contract covered by Chapter 2 of Part 1 of the Consumer Rights Act 2015. Source
The Consumer Rights Act 2015 says Part 1 applies where a trader agrees with a consumer to supply goods, digital content or services, and that agreement is a contract. Source
Citizens Advice publishes a letter for England for goods, including cars, bought from a private seller that do not match their description. The letter refers to the Sale of Goods Act 1979 and asks for compensation for the difference in value. Source
Does a private seller have to meet shop quality rules?
Satisfactory quality is not a blank rule for every private sale. Section 14 of the Sale of Goods Act 1979 says that, except as the Act provides, there is no implied term about quality or fitness. The satisfactory-quality term applies where the seller sells in the course of a business.
A private seller still has obligations. The description has to match. A false statement that led you into the contract can be a misrepresentation. The Misrepresentation Act 1967 sets out damages, and a defence if the person proves they had reasonable grounds to believe the facts were true up to the contract. It does not say that every disappointed buyer is paid damages.
Which? also says a private seller is not obliged to disclose faults. Silence about a fault is not the same thing as a description that is wrong.
Section 14 of the Sale of Goods Act 1979 says that, except as the Act provides, there is no implied term about quality or fitness for a particular purpose. Where the seller sells goods in the course of a business, there is an implied term that the goods are of satisfactory quality. Source
Section 2 of the Misrepresentation Act 1967 says that where a person has entered a contract after a misrepresentation and suffered loss, the other person is liable to damages as if the misrepresentation had been made fraudulently, unless they prove they had reasonable ground to believe, and did believe, that the facts were true up to the contract. The court may award damages instead of rescission. Source
Which?’s marketplace rights page, dated 5 March 2026, says you have fewer rights when you buy from a private seller. It describes buyer beware: the goods must be as described, and the seller is not obliged to disclose faults. It says there is a breach if the seller took the money and sent nothing, or misrepresented the goods, such as describing a second-hand item as new. It says a marketplace’s own terms may add protection, so check that service’s dispute tools. A trader selling on a marketplace gives you the same rights as any other online store. Source
Can I change my mind on a sold as seen purchase?
Citizens Advice says, for England, that there is no automatic refund just because you changed your mind, if nothing is wrong. For a private individual, including someone on a social media marketplace, the online cooling-off exception applies. A private individual does not have to tell you that there is no cooling-off period.
A business seller is different. Part 1 of the Consumer Rights Act 2015 applies to a trader supplying a consumer. Which? says a trader on a marketplace owes you the same rights as any other online store, and must say before you buy if an item has no cooling-off period. That last point is Citizens Advice’s wording for business sellers.
If you are not sure whether the seller is trading, do not guess from a single listing. Read buying from a private seller.
Citizens Advice, writing for England, says you do not have an automatic right to your money back just because you changed your mind, if nothing is wrong with the item. That is down to the seller. For something bought online, by phone or by mail order, it says there is a 14-day cooling-off period when you have not seen the item, unless an exception applies. One exception is anything from a private individual, for example someone on a social media marketplace or an online auction site. It says a private individual does not have to tell you there is no cooling-off period. A business seller must tell you before you buy if an item has no cooling-off period. Source
The Consumer Rights Act 2015 says a trader is a person acting for purposes relating to their trade, business, craft or profession. A consumer is an individual acting wholly or mainly outside their trade, business, craft or profession. Source
What should I do before I pay?
SilentSale® is a UK marketplace for private buyers and sellers. Buyer and seller each contribute £0.30 + 3% of the item price to SilentCover® (£0.60 each on a £10 item), a discretionary protection service under the Terms. Stripe processes payments and holds funds until the order completes. If you are asking who is holding my money, it is Stripe, not the other person.
On tracked Shipping, report a problem within 72 hours after delivery. PIN Pickup is separate: the buyer pays in the app, inspects the item in person, then shares a 6-digit PIN. The PIN is acceptance. There is no dispute after that.
The Terms also say a seller must disclose defects, missing parts and modifications. That is a marketplace rule. It is separate from the general point, on Which?’s page, that a private seller is not obliged by the sale-of-goods quality term to volunteer every fault.
If the description is thin, ask a direct question and keep the answer. Compare eBay if you are deciding where to buy. For a parcel that never arrives, use item not received and a lost parcel. For a local handover, read sell locally without cash.
SilentSale® is a UK marketplace for private individuals aged 18+ buying and selling personal goods in GBP.
Stripe processes payments and holds funds until the order completes.
PIN Pickup is an in-person handover. The buyer inspects the item before sharing their six-digit PIN; the seller enters it in the app to complete the order. The PIN is acceptance. There is no shipping, tracking or post-handover dispute window.
For Shipping, report problems within 72 hours after confirmed delivery, or the collection scan for a locker or parcel-shop order. Confirming receipt closes the window early, so inspect first.
Questions people ask
Is sold as seen legally meaningless?
Do not treat it as a magic phrase. Where goods are sold by description, the Sale of Goods Act 1979 says they must correspond with the description, unless the Consumer Rights Act 2015 applies because the seller is a trader. Read Citizens Advice for your own case.
Can a buyer reject sold as seen goods that were described wrongly?
A wrong description is different from a change of mind. Which? says private-sale goods must be as described. Citizens Advice has a letter for misdescribed goods bought from a private seller. Get advice before you demand a particular sum.
What if the seller is really a business?
Part 1 of the Consumer Rights Act 2015 applies when a trader supplies goods to a consumer. A trader is someone acting for their trade, business, craft or profession. Shop-style rights can then apply. Which? says a trader on a marketplace owes the same rights as any other online store.
Does SilentSale® let me write sold as seen and hide a fault?
No. The Terms say sellers must disclose defects, missing parts and modifications. Stripe holds the payment until the order completes. On PIN Pickup the buyer inspects before sharing the PIN.
Keep reading
- Is it safe to sell on Facebook Marketplace?
- How to avoid marketplace scams in the UK
- What is the safest way to sell something in person in the UK?
- Marketplace scams UK: eight warning signs
- How to price preloved items in the UK
- Sell locally without cash: PIN Pickup explained
- All guides
- All answers
- Compare marketplaces
- City guides
Sources
- SilentSale® Terms and Conditions: payment, protection, acceptance and evidence rules. Checked 2026-10-02. §1.1.2, §1.6.1, §2.2.1, §4.1–4.3, §7.5, §15.2.2–15.2.4, §6.5.1–6.5.1, §7.3.7, §15.2
- legislation.gov.uk official guidance, checked 2026-10-17. https://www.legislation.gov.uk/ukpga/1979/54/section/13
- legislation.gov.uk official guidance, checked 2026-10-17. https://www.legislation.gov.uk/ukpga/2015/15/section/1
- Citizens Advice consumer charity/organisation, checked 2026-10-17. https://www.citizensadvice.org.uk/consumer/template-letters/letters/consumer-template-letters/letter-to-complain-about-misdescribed-goods-including-cars-bought-from-a-private-seller/
- legislation.gov.uk official guidance, checked 2026-10-17. https://www.legislation.gov.uk/ukpga/1979/54/section/14
- legislation.gov.uk official guidance, checked 2026-10-17. https://www.legislation.gov.uk/ukpga/1967/7/section/2
- Which? consumer charity/organisation, checked 2026-10-17. https://www.which.co.uk/consumer-rights/advice/what-are-my-shopping-rights-on-an-online-marketplace-aJYw74W0H5fI
- Citizens Advice consumer charity/organisation, checked 2026-10-17. https://www.citizensadvice.org.uk/consumer/changed-your-mind/changing-your-mind-about-something-youve-bought/
- legislation.gov.uk official guidance, checked 2026-10-17. https://www.legislation.gov.uk/ukpga/2015/15/section/2